Nov 19, 2012
Retronix @ Electronica 2012 | Munich, Germany – Part I
Retronix was an exhibitor at the recent Electronica 2012 held at Munich,Germany over 4 days from 13th – 16th November. This year there were over 2600 exhibitors from over 49 different countries.
Retronix was at Hall A6 | Booth 135 sharing a stand with our German agent Factronix and Topline from the U.S.
We had planned the stand with a new display and a video loop showing Retronix manufacturing services. On the first day we achieved 300 visitors, of which 40-50 generated good sales leads. Tony Boswell, Retronix Managing Director, made a presentation entitled ‘How to Safely Recover ICs from PCBs’, which generated significant interest.
On the second day it became even busier as we started getting visitors as early as 9 in the morning wanting to know about our services and the company as a whole. Retronix, having worldwide locations, was important as many of our visitors were from China, Korea, India, Israel, Russia, USA and many European countries. Having targetted literature and give-aways proved very benefical when there was a wide range of industries and markets represented at the show. Our Anti-Counterfeit IC testing services proved popular with many requests for information.
On both days from 4pm-6pm we held a Scotch tasting event which was a resounding success. Each visitor not only got a guide to whisky by Retronix but also got to taste each type of whisky from the different regions of Scotland. This event was not only about whisky tasting, many meetings and productive discussions on business were held.
The first two days of Retronix at Electronica generated a lot of interest in services and the unique processes that Retronix has developed and were termed to be productive and successful.
Retronix @ Electronica 2012 | Munich, Germany – Part II will follow soon.